Radostina Kuncheva Popova-Terziyska – Associate Professor, PhD

Radostina Popova-Terziyska completed her higher education with a Bachelor’s degree in Business Management in 2006 at the University of Forestry. At the same university, she also obtained a teaching qualification in General Technical and Specialized Educational Subjects through the Center for Continuing Education.
In 2008, she earned a Master’s degree in Financial Control from the University of National and World Economy (UNWE), Sofia.

Since 2008, she has been working as an Assistant Lecturer. In 2012, she obtained the educational and scientific degree “Doctor.” From 2013 to 2016, she held the position of Chief Assistant Professor.

Since 2016, she has held the position of Associate Professor and delivers lectures, seminars, and practical sessions in the following subjects:

She teaches the following subjects:
Marketing
Management
Fundamentals of Management
Organization and Planning of Wood-Based Panel and Furniture Enterprises (WBP)
Teaching Methodology
Assoc. Prof. Dr. Radostina Popova-Terziyska is the author of several monographs and book chapters, two student textbooks, and over 50 Bulgarian and international scientific publications. Her work focuses on issues related to planning and management of enterprises in the forestry sector and global supply chains, inter-firm scientific and innovation cooperation, sectoral competitiveness, marketing tools, and innovations.

She participates in international and national scientific and infrastructure projects focused on enhancing the quality of teaching and training through the improvement of curricula and digital learning formats, the development of methodological guides and practical training modules, cross-border and innovation cooperation, digitalization, and sectoral competitiveness.
Her work also involves marketing research and analysis, career development for women in the forestry sector, and studies of supply chains and global value chains within the forestry industry.

Assoc. Prof. Dr. Radostina Popova-Terziyska is a member of the Union of Scientists in Bulgaria, the Union of Economists in Bulgaria, and the Association of Lecturers in Economics and Management in Industry.
Since 2018, she has been part of the leadership of the “Economic Sciences” section of the Union of Scientists in Bulgaria.

Main areas of scientific interest:
– Innovation management and technology transfer
– Marketing research
– Innovations in education and training
– Inter-firm cooperation and business intelligence
– Organization and management of enterprises in the forestry sector